You're Dead


Chicken Licken is a fast food fried chicken restaurant chain in South Africa. It started in 1981 and, in 2014, was one of the biggest in the category. That same year, Licken had decided to use zero percent transfat oils to fry their chicken, meaning it would be healthier than the likes of KFC and Nandos. This radio campaign was conceptualised to spread that exact message.


Copywriter, Ideation


Bronze, The Loerie Awards, Radio Campaign (2014)

Craft Award, The Loerie Awards, Writing (2014)