One Man kann

Social Content

MAN Truck and Bus had launched their TGX truck in Africa the year before, but this model came with many technical problems costing African transport companies a wack. When they came to release the TGX Euro 5, its successor, there was a reputational job to be done. There was only one way to convince drivers and fleet owners alike that this model was trustworthy - by driving it all the way through Africa ourselves.

Role:

Copywriter, Ideation