Produced at WIRE
Role: Creative Director
We built The World’s First Old Fashioned Vending Machine that let drinkers “build their own” Old Fashioned. With the push off a button, the pull of a lever (and the help of a bartender sat inside the 8ft rustic wooden box pouring each drink) each and every person was served up an Old Fashioned in a new and entertaining way.
We then hit the road, popping up in beer gardens and bars all around the cities.